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Navigational Aids vs. Labels
- 6 December 2007
There was an interesting discussion in another forum about whether to use terms such as Bursar’s Office to direct web visitors to … the Bursar’s Office. The problem is that someone, especially a non-student, who’s searching for information about payment policies might not know to click this.
And so look at this screenshot from the Army’s recruiting web site:
They solve this problem nicely. As another writer had pointed out, they use common language that their audience would expect to find “careers & jobs”, which leads to detailed text that begins using the Army’s own terms - “MOS”.
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Comments
Thank you of soliciting comments! For what it is worth, I would like to float the idea of an entrance/access to WebAdvisor/Online Services from somewhere on our cover pages. Over 40% of the inbound exterior web traffic at the Graduate School is coming to the Graduate Registrar’s web site. This traffic is from current customers looking to conduct transactions with us. Considering the volume of traffic it would be nice if they did not have to link so far down into our site to get to the highest volume self serve customer service pages. We have created an online services page http://www.lclark.edu/dept/gradreg/webadv.html that serves as a gate way for our customers. This is the most visited page at the Graduate School and with all of us now using online registration and information access for our customers a easy point of entry for all students would be helpful. Thanks for your consideration.